Established Oji Tissue Sales Co., Ltd. as a wholly owned subsidiary of Oji Paper Co., Ltd., dedicated to household paper sales. Began production at the Kasugai Mill (Aichi Prefecture).Launched nationwide sales of toilet rolls.
The first nepia sales vehicles.
The ”nepia line” colors were applied to the design of the vehicle.
Nationwide launch of tissues and towel paper, featuring a lineup of three main products.
Initial product lineup of Nepia at the time of launch.
Tissues renewed in pastel colors along with the product lineup at the time.
Launch of a 5-pack of boxed tissues.
Renewed 5-pack of boxed tissues.
Launch of "Doremi" baby diapers.
The company name was changed to "Nepia Co., Ltd".
Doremi was developed through extensive testing and monitoring by mothers.
Started the nationwide launch of "Doremi".
Launch of "nepia Doremi Baby Wipes",
"nepia Tender" adult diapers,
and"nepia Wet
Tissue".
Launch of "nepia tender" in 1993.
Launch of "Wet Tissue Box Type".
Launch of "Wet Tissue Box Type" in 1995.
In 1995, further focus was placed on the "tender" line.
Launch of "Doremi Hakase", the pants type baby diapers.
"Launch of "nepia Tissue Compact" and "Doremi Hakase" nationwide.
The carton height of the box tissue was compacted by 22%, while the tissue size, paper quality, and number of sheets remained the same. Only the carton size was reduced. This innovation introduced a new standard for cartons, which had seen little change since tissues were first launched in Japan. The nationwide release in March 1996 brought significant improvements in distribution efficiency and optimal use of shelf space, earning high praise from distributors and retailers.
Launched the "Antibacterial Wet Tissue Box" and "nepia Compact Toilet Roll".
Expanded the "nepia tender" range to 5 items.Commenced household paper production at the Tatsumi Mill (Tokushima Prefecture).
Added three types of "urinary pads" to the "nepia tender" range.
nepia tender urinary pads
Launched the wet-type toilet tissue "Refreshlet." Also, launched "nepia Tissue Slim" in the Tokyo metropolitan area.
"nepia Tissue Slim"
Launched "nepia Tissue Slim" nationwide.
Merged with the sales division of Hokushi Co., Ltd.
Launched "nepia Inner Sheet" nationwide.
Launched refillable kitchen towel "nepia In The Kitchen Kitchen Paper" nationwide. Launched "nepia Tissue Soft Slim" and "Hokushi Tissue Soft Slim" nationwide."nepia Tissue Soft Slim" and "Hokushi Tissue Soft Slim".
"nepia Tissue Soft Slim" (left)
"Hokushi Tissue Soft Slim" (right)
"Hokushi Tissue 150 Sheets Filmless Box"
Recycled paper toilet roll: "Hoxy by nepia"
"nepia Hana-Celeb Tissue Box 3-Pack."
"nepia tissue" with the revived nepia line.
"nepia GENKI! High Catch"
Poop Classroom
"nepia tender uraraka biyori"
Launched "nepia 1,000 Toilets Project 2008" to support UNICEF's activities.
"nepia GENKI! Sarsara Oshirifuki"
The "Chobi Eco" size, which is just a little smaller in the box size.
The "nepia 1,000 Toilets Project 2009," which was continued from 2008.
nepia Inner Sheet 180
"nepia Anpanman Hana-Celeb 3-Pack"
Tohoku disaster relief initiative, 'Supporting Those Who Support.'
OSHIRI CELEB Toilet Roll
The "nepia 1,000 Toilets Project" marks its 5th year.
"nepia Toilleton"
"nepia Tender Uraraka Biyori Easy Change Pad"
nepia Premium Soft Tissue
nepia Premium Soft Toilet Roll
The "1,000 Toilets Project" marks its 7th year.
nepia Premium Soft Tissue
nepia Genki! Pants
nepia OSHIRI CELEB WET Medicated
nepia Whito
nepia GEKI Kitchen Towel 100
nepia GEKI Kitchen Towel
nepia nepia Hana-Celeb Tissue
nepia GEKI Paper Towel (Soft Pack)
nepia Hana-Celeb Tissue Premium
nepia Flushable Hand Towels
nepia Genki! Pants
nepia Premium Soft Toilet Roll 2x, 8 Rolls, Double
nepia Genki! Pants
nepia Premium Toilet Roll 2x, 12 Rolls, Double
nepia nepi Eco Toilet Roll 2x, 4 Rolls
nepia nepi Eco Tissue 5-Pack, 400 Sheets (200 Sets)
nepia nepi Eco Kitchen Towel 2 Rolls, 100 Cuts
nepia Premium Soft Toilet Roll 1.8x, 8 Rolls, Single
nepia nepi nepi Tissue 5-Pack, 400 Sheets (200 Sets), Filmless Box
nepia Hana-Celeb Facial Towel
"nepia Genki! Tape" (Right)
"nepia Genki! Pants" (Left)
nepia brand's new tagline "Comfortable for Both People and the Earth." formulated.
Launch of "nepia YOSOIKI Tissue".